Online Marketing

Online marketing for small business is very important.  What makes you happy when you are looking for a business in a town you are not familiar with? Looking online with a local search can be urgent due to a critical emergency, or it can just be a fun experience depending on what is going on.  What is important to the searcher is that they find a reputable local business close by.

What is important to you as a small business owner and marketing local online is being the reputable local business that is listed in google after they clicked for a  search result.  Yes – it can be alot of work to keep a successful business running. Good times or bad times there are many decisions to be made which affect the future growth of your business.   And that is what we are talking about – the future.  What is happening in the marketplace  right now is an opportunity for growth  -  the future is now, and the opportunity is local search online.   Heard of the iPhone?  How about a Blackberry?  Your customers have.  There are many cell phones and devices which provide their owners instant “local” search ability.  They simply type in pizza and the device gives them a list of local businesses and a map, and where do you think they will be dining in just a few minutes?    I think it will be with the successful local company who embraced the change and grew their company.

And how does the customer select which one of those local companies to eat at if there are more than one?  The simple truth is this – they will follow the suggestions of those who rated that company online with reviews.  ( This is easy and simple, and we will help you do it successfully. Be sure to scroll to the end of this post to see exactly how google is going to show reviews from now on.) Ask around – compare how many people still use the yellow pages to find information on local vendors,businesses or services. Do they find a vendor through a tv ad, or radio ad, or even a newspaper ad?  Do they use their home computers to search, and/or their cellphones? Satisfy yourself with an informal guerilla marketing survey – you are researching the best move for your business’s future.   I am confident that the answer you arrived at is telling you one thing – people use local google search more than any other method.   The conversation you are having in your head may be about how fast life has changed, and how it now is affecting your business.  Are you ready to get out of your comfort zone and expand your business?  If you want sales at a higher level, challenge your present comfort zone and push your mental borders further out. It’s in this new, unfamiliar mental zone that breakthrough ideas occur.

Albert Einstein summarized it best: “The same mind that created the problem cannot solve the problem.”

Controlling the path to your local business door is what marketing is all about.  Immediately your business secures growth when you are the local leader – effortlessly and with minimum cost.

You will look back a month from now and relax because you have the solution to this problem of getting found online in your hand, – right now. So let’s get started!  Please see the video below, especially the part about the importance of getting reviews online.