Online advertising spending which uses social networks is still rising globally despite economic realities. The billions of dollars being spent indicate this is the place to be for advertising your local business with local online marketing. The data includes all types of social network spending. This is not surprising with the rising importance of google search and how it directly connects searchers with local businesses – google is a global enterprise. In the US, local online marketing has a foothold, and many businesses are realizing the need to be found online through advertising and through social media marketing. Also, note the percent increases from year to year. Smart local business owners will continue to change how they spend their marketing budgets to get customers in the door by following the trends. 
emarketer.com
